Summary: The comments won’t kill your career—the voices in your head will. Artists today aren’t losing to bad music; they’re losing to internalized criticism that turns every creative choice into a committee meeting. Criticism capture—the phenomenon of artists becoming consumed by online comments and social media reactions rather than their own vision—is the silent killer of…

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Summary: The music sounds fine, and the charts keep moving, but beneath the surface something is broken. This isn’t about streaming figures or viral trends—it’s about purpose. Between content strategies and TikTok loops, the genuine ‘why’ behind music has vanished. COVID didn’t cause this—it exposed it. Now we’re facing an industry of artists skilled at…

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